Campaign management

Planning is an essential part of any marketing. Pacific Marketing Suite's campaign management functionality offers local sites extensive tools to plan and measure marketing campaigns and activities in a visual format. Central (regional, national, international) activity can be included for local sites to align their marketing activity to.

The campaign management tools also include an objectives module to set, track and record targets and objectives, as well as a 'to-do' schedule to help users keep on top of delivering their campaigns

Unique to Pacific Marketing Suite, campaign wizards can be created to align to your organisation's working practices. Users can use the wizards to automatically schedule the activities required to deliver effective campaigns from Direct Marketing through to Seminars and Workshops

The campaign management tools are fully integrated into Pacific Marketing Suite's artwork automation and digital asset management modules so items can be easily and simply assigned to activities on the planner.

Users can work together on campaigns and share information, making Pacific Marketing Suite a truly collaborative application, connecting head office with local sites to deliver greater marketing efficienct across your organisation.

Management information reports provide insight into marketing activity at every level of your organisation as well as measuring spend, return on investment, most effective strategies and supplier resources used.

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